Guest Host: Brendan Greeley

D.C.'s U Street was once known as Black Broadway. Now, mostly white residents reside there.

D.C.'s U Street was once known as Black Broadway. Now, mostly white residents reside there.

An advertisement promoting majority-black Prince George’s County that features a white family. A display at a D.C. Whole Foods with a sign reading, “Chocolate City” featuring expensive handmade chocolate. And Washingtonian magazine’s recent marketing campaign for t-shirts that say, “I’m Not a Tourist. I Live Here,” whose initial images didn’t include a single black resident, eliciting backlash on social media.

What happens when local marketing campaigns whitewash Washington? How, and why, do they miss the mark on inclusiveness and diversity in a city that until recently was majority black? We look at how marketers and advertisers navigate the fault lines of race and class in our changing region.

Guests

  • Nikki Peele Principal, reSPIN Public Relations; Blogger, Congress Heights on the Rise; @TheAdvoc8te
  • Minal Bopaiah Marketing & Brand Manager, Cook Ross; @mbopaiah

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