What does it take to stop jaywalkers, enforce order at the baggage claim or get dog owners to scoop their pet’s poop? Studies and experiments delving into behavioral science aim to find out. While they have long been fodder for best-selling books, popular TED talks and even radio shows, Daniel Pink is taking the genre to the small screen. We consider what it takes to get our attention and change human behavior.

Guests

  • Daniel Pink Host, National Geographic's 'Crowd Control'; Author; Contributing Editor, Wired magazine

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