Natural food stores have grown in popularity.

Natural food stores have grown in popularity.

In the ’60s and ’70s, health food stores were mostly small, local cooperatives with little resemblance to the gleaming Whole Foods or Yes! Organic Markets we have today. But a growing distrust of chemicals and pesticides in commercial food transformed a grass-roots natural food movement into a mainstream, multi-billion-dollar enterprise. Author Joe Dobrow discusses his new book about the entrepreneurs and ideals that shaped today’s natural food industry.

Guests

  • Joe Dobrow Author, "Natural Prophets: From Health Foods To Whole Foods--How The Pioneers Of The Industry Changed The Way We Eat And Reshaped American Business."

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