Yosemite National Park

Yosemite National Park

A plan by the National Park Service calls for controversial new changes to the way national parks and landmarks raise money. From the National Mall to Bryce Canyon, tourists could see more corporate logos throughout their visit, and park supervisors will spend more time soliciting corporate gifts. Though officials say increased sponsorships will help allay a $12 billion funding shortfall, the changes have raised serious concerns about conflicts-of-interest and how we experience our national parks and landmarks. Kojo explores the details of the plan and what it means for our local sites.


  • Jeff Reinbold Assistant Director for Partnerships and Civic Engagement, U.S. National Park Service
  • Jeff Ruch Executive Director, Public Employees for Environmental Responsibility

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