A lot of angry Americans want apologies from the bankers testifying this week before Congress for their role in the financial crisis. Maybe the heads of Morgan Stanley and Goldman Sachs should take a cue from the CEO of Domino’s and their new ad campaign. Admitting failure is risky, but taking responsibility for bad pizza–or bad decisions–might just earn the goodwill of critics.


  • Lauren Bloom Business ethics expert and author of 'The Art of the Apology -- How to Apologize Effectively to Practically Anyone'(Green Angel Media)

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