It’s easy to find product reviews in the blogosphere — online writers review everything from baby products to video games. But it’s difficult to find information about the connections those bloggers have to the companies they write about. We explore new rules unveiled by the Federal Trade Commission, targeting citizen-journalists and celebrity endorsers.


  • Mary Engle Associate Director, Division of Advertising Practices, Federal Trade Commission
  • Amy Schatz Technology Reporter, Wall Street Journal

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