Saying Goodbye To The Kojo Nnamdi Show
On this last episode, we look back on 23 years of joyous, difficult and always informative conversation.
Guest Host: Matthew Felling
It’s impossible to escape corporate advertising. Everyday, we’re bombarded by ads in newspapers, in storefronts, in public places and on the Web. But some say advertising strategies in corporate America are going overboard. We discuss how companies can establish their brands and personalities without overwhelming the consumers they’re targeting.
Guests
- Rohit Bhargava Senior Vice President, Digital Strategy and Marketing, Ogilvy 360 Digital Influence; author, "Personality Not Included" (McGraw-Hill)
- Lucas Conley Writer; Author, "Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion."
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