Saying Goodbye To The Kojo Nnamdi Show
On this last episode, we look back on 23 years of joyous, difficult and always informative conversation.
The TiVo revolution is here, and it’s projected that nearly half of America will have digital video recorders in their homes within the next 5 years. So how do advertisers keep viewers from skipping through commercial breaks? Will the traditional 30-second spot be forced to evolve as new technologies emerge? A look at the future of television advertising.
Guests
- Josh Bernoff Media and Entertainment Analyst, Forrester Research
- Wally Snyder President and CEO, The American Advertising Federation
- M.J. Bear Professor, School of Communication, American University
- Cathy Clift Executive Vice President and Director of Insight & Innovation, Rapp Collins Worldwide
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