Across America, the last decade has seen a tremendous rise in universities adopting business practices. From marketing themselves to students over the Internet to fighting with each other over superstar professors — a look at the rise of the business ethos inside the ivory tower.

Guests

  • David Kirp Professor of Public Policy, Unversity of California at Berkeley; also author of "Shakespeare, Einstein and the Bottom Line: The Marketing of Higher Education" (Harvard Univ. Press)

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