Have you ever popped open a bag of potato chips only to be disappointed by the number of crisps in your bag? It’s not just you. To avoid raising prices, companies often increase their “nonfunctional slack fill” or the difference between the volume of product and its container. Sometimes, it’s to protect a fragile product. Other times, customers feel like they’re being cheated. We discuss the evolution of food packaging and how it can affect your recipes -and wallet.


  • Bonnie Benwick Deputy editor and recipe editor, Washington Post Food Section
  • George John Professor, General Mills/ Paul S Gerot Chair in Marketing, University of Minnesota

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