Guest Host: Elaina Plott

A view of the retail area of CityCenterDC in April of this year.

A view of the retail area of CityCenterDC in April of this year.

With the Burberry and Kate Spade stores already open and Louis Vuitton on the way, the new CityCenterDC aims to be D.C.’s long-missing, downtown luxury shopping mecca. But if you build it, will they come? Mixed-use developments like this one at the old Washington Convention Center site are sprouting all over the region — at all price points. We explore how local developers choose and recruit the mix of stores and restaurants they need to create a vibrant destination rather than a sleepy dud.


  • Roger Lewis Architect; Columnist, "Shaping the City," Washington Post; and Professor Emeritus of Architecture, University of Maryland College Park
  • Daniel McCahan Senior Vice President, Madison Marquette

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