Many Americans kick off their day by brewing up a pot of coffee in their kitchen or grabbing a hot cup to-go on the way to work. But a new wave of coffee lovers insist that their drink of choice is much more than a quick conduit for caffeine. Kojo looks at the specialty coffee market and the colorful ways it’s changing American culture.


  • Peter Giuliano Vice President, the Specialty Coffee Association of America; Director of Coffee and Co-Owner, Counter Culture Coffee
  • Ric Rhinehart Executive Director, the Specialty Coffee Association of America
  • Ryan Jensen Owner, Peregrine Espresso
  • Dale Roberts Owner, Java Shack (Arlington, VA)

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