It’s been more than two decades since “Save the Bay” became a rallying cry across our region. But many advocates say traditional clean-up efforts are not working. Now some conservationists are using lessons from finance and social science to tackle difficult environmental problems. From “biodiversity offsets” to attempts to put a dollar value on endangered species, we examine new ideas for market-based environmentalism.


  • C. Josh Donlan Director, Advanced Conservation Strategies; Visiting Fellow, Department of Ecology and Evolutionary Biology, Cornell University
  • J. Charles Fox Senior Advisor, Environmental Protection Agency (EPA)
  • Daniel Patrick O'Connell Founder, Evergreen Conservation Finance

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