Only a few years ago, a lot of aspiring writers saw the blogosphere as a potential avenue to Internet fame. But most of today’s most popular blogs are penned by people who established their profiles outside the online media landscape. We explore what it really takes to establish a successful voice in today’s blogosphere.

Guests

  • Ta-Nehisi Coates Contributing Editor, The Atlantic; author "The Beautiful Struggle: A Father, Two Sons, and an Unlikely Road to Manhood" (Spiegel & Grau)
  • Dan Silverman Author, "Prince of Petworth"
  • Bob Cox President, Media Bloggers Association

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