Think being persuasive is the key to winning an election? Think again. Research by political scientists over the past half century show the most persuasive candidate often loses. The key it turns out, is activating voters — and this often has little to do with passion or persuasiveness. Join Kojo as we debunk myth of voter-persuasion and other assumptions about American voting patterns.

Guests

  • Karen Kaufmann Co-author "Unconventional Wisdom: Facts and Myths About American Voters" (Oxford)

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