Small businesses can have a tough time competing with the marketing budgets of companies like The Gap or Coca Cola. But Washington is full of creative entrepreneurs who have ridden quirky ad campaigns into the local & national consciousness. Join Kojo for a look at the phenomenon of “Off-Madison Avenue” advertising, and meet two of its undisputed kings.

Guests

  • Paul Farhi Staff Writer, The Washington Post
  • Robert Bassam Founder and CEO, Easterns Automotive Group
  • Matthew Lesko Founder and CEO, Information USA; Author; Television Personality

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