American automakers say they’re going green, with GM and Ford announcing plans to ratchet up investment in electric cars, hydrogen fuel cells, and other technology. Analysts say it’s a matter of survival, but skeptics question whether a large number of consumers will buy into the idea. Tech Tuesday explores competing visions of an environmentally-friendly auto industry, and whether the era of the gas-guzzler is at an end.

Guests

  • Dan Carney "Motorhead" Columnist, MSNBC.com
  • Jeff Bartlett Deputy Editor, Consumer Reports.org
  • Ron Cogan Editor and Publisher, Green Car Journal

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