With hundreds of new ads debuting across the country as election day approaches, it can be hard to determine fact from fiction. We look at the long history of negative campaigning in American politics — from the presidency of Thomas Jefferson to today, and why negative strategies persist despite voters’ distaste for them.

Guests

  • David Mark Author, "Going Dirty: The Art of Negative Campaigning" (Rowman & Littlefield); Political Editor, "The Capitol Leader"

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