Advertising is a powerful social force that commands the public’s attention. But sociologist Tony Cortese says that few people realize the role it plays in shaping and reflecting society’s assumptions about racial conflict and gender inequality. We look at advertising’s hidden messages and the way it shapes women and minorities’ ideas about their own role in society.

Guests

  • Anthony Cortese Professor of Sociology, Southern Methodist University; author of "Provocateur: Images of Women and Minorities in Advertising, Second Edition" (Rowman & Littlefield)
  • Howard Buford Founder and president, Prime Access Inc., an advertising agency

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