Labor unions developed the "corporate campaign" concept twenty years ago, and today, advocacy groups are taking it to the next level, as they attack and undermine the reputation of a company. Get an inside understanding of the strategic attacks faced by corporations including how they’ve changed over the years and what we can expect in the future.

Guests

  • Jarol B. Manheim Professor of Media, Public Affairs, and Political Science at The George Washington University; author of "The Death of a Thousand Cuts: Corporate Campaigns and the Attack on the Corporation" (Pub: LEA-Lawrence Erlbaum Associates, Mahwah, NJ)
  • Dan Yager General Counsel, The Labor Policy Association (LPA)
  • Ray Rogers Director of Corporate Campaigns, Inc.

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