Electoral Subconscious: How Biases Affect Our Perception Of Election 2012
As Barack Obama and Mitt Romney prepare for presidential debate season, both campaigns are calibrating their messages for different audiences: diehard partisans, regional voting blocks and specific immigrant communities. But these constituencies often respond very differently to the message -- and the messenger. Howard Ross argues that subconscious biases profoundly influence the way we see politics. He joins Kojo for a look at our electoral subconscious.