Electoral Subconscious: How Biases Affect Our Perception Of Election 2012

Electoral Subconscious: How Biases Affect Our Perception Of Election 2012

Howard Ross argues that subconscious biases profoundly influence the way we see politics. He joins Kojo for a look at our electoral subconscious.

As Barack Obama and Mitt Romney prepare for presidential debate season, both campaigns are calibrating their messages for different audiences: diehard partisans, regional voting blocks and specific immigrant communities. But these constituencies often respond very differently to the message -- and the messenger. Howard Ross argues that subconscious biases profoundly influence the way we see politics. He joins Kojo for a look at our electoral subconscious.

Guests

Howard Ross

author, "Reinventing Diversity: Transforming Organizational Community to Strengthen People, Purpose, and Performance" (Rowman & Littlefield); also Principal, Cook Ross

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The Kojo Nnamdi Show is produced by member-supported WAMU 88.5 in Washington DC.