Mining New Political Data: Music And Politics

Mining New Political Data: Music And Politics

As Election 2012 enters its final stretch, both parties are experimenting with new data sources -— like music preferences or web searches -- to glean insights about potential voters.

Political campaigns have always conducted polls and focus groups to learn more about the electorate and target specific groups. But as Election 2012 enters its final stretch, both parties are experimenting with new data sources -— like music preferences or web searches -- to glean insights about potential voters. As Democrats converge on Charlotte, N.C., for the first day of their national convention, Tech Tuesday explores the links between what we like and how we vote.

Guests

Scott Goodstein

Founder and CEO of Revolution Messaging, LLC; External Online Director, Obama for America (2008); Co-founder Punkvoter.com and Rock Against Bush (2004)

Brian Whitman

Co-Founder & CTO, The Echo Nest

Lois Beckett

Reporter, Pro Publica

Related Links

Related Video

Paul Ryan talks about his musical preferences, which he says include AC/DC and Led Zeppelin, and how they compare to Mitt Romney's playlist:

In this Obama campaign video, DJs of varying celebrity explain why they support Obama's reelection:

Please familiarize yourself with our Code of Conduct and Terms of Use before posting your comments.

The Kojo Nnamdi Show is produced by member-supported WAMU 88.5 in Washington DC.