Campaign 2012 Hits Your Inbox

Campaign 2012 Hits Your Inbox

TV attack ads will soon clutter evening newscasts and sporting events. But your email inbox may already be flooded.

Unbeknownst to most voters, the email inbox is the new Election 2012 battleground. Sophisticated data mining tools allow political campaigns to compile detailed information about individual voters and then send them precision donation pitches. Tech Tuesday explores how much the campaigns know about each of us and how they're using our preferences to woo us.

Guests

Lois Beckett

Reporter, Pro Publica

Clay Johnson

Author, "Information Diet: A Case for Conscious Consumption" (O'Reilly)

Eitan Hersh

Assistant Professor of Political Science, Yale University

Related Links

Compare Presidential Campaign Emails

Message Machine images courtesy ProPublica:

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