The Making of The Weather Channel

The Making of The Weather Channel

Nearly thirty years ago, everyone said there was litle interest in 24 hour coverage of the weather. But Frank Batten knew better. We explore the life of an unusual pioneer and media mogul...

Frank Batten Sr. created the Weather Channel in 1982, despite the ridicule of those who doubted whether a 24-hour weather channel could succeed. The network sold in 2008 for $3.5 billion to NBC Universal. But Batten was also a pioneer in other ways - building a media empire that challenged segregation in the South, among other things. We explore the life of an unusual media mogul.

Guests

Connie Sage

Author, "Frank Batten: The Untold Story of the Founder of the Weather Channel"

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The Kojo Nnamdi Show is produced by member-supported WAMU 88.5 in Washington DC.