Gaming Your Google Search
http://thekojonnamdishow.org/shows/2011-02-22/gaming-your-google-search
There are few forces more powerful on the Web than Google's search algorithm. Online retailers engage in intense competition to climb the ranks of search results for "dresses" or "area rugs." But a growing number of businesses are turning to underhanded, "black hat" tactics to game the system. We'll learn how it works and who, if anyone, is cracking down on these practices.
Guests
David Segal
Reporter, New York Times
Benjamin Edelman
Assistant Professor of Business Administration, Harvard Business School
Vanessa Fox
author, Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy (Wiley & Sons)
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