Small businesses can have a tough time competing with the marketing budgets of companies like The Gap or Coca Cola. But Washington is full of creative entrepreneurs who have ridden quirky ad campaigns into the local & national consciousness. Join Kojo for a look at the phenomenon of "Off-Madison Avenue" advertising, and meet two of its undisputed kings.
http://thekojonnamdishow.org/shows/2008-09-22/local-tv-advertising-gone-wild
Local T.V. Advertising Gone Wild
Listen Monday, Sep. 22, 2008 at 12:06 p.m. in EconomyGuests
Paul Farhi
Staff Writer, The Washington Post
Robert Bassam
Founder and CEO, Easterns Automotive Group
Matthew Lesko
Founder and CEO, Information USA; Author; Television Personality
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