One of the popular gifts to give this year isn't a PDA, an I-pod, or even Halo 2 but donating ducks in a loved one's name. It's called alternative gifts or gifts for service and it's quickly becoming an option for those disillusioned by materialistic gifts. A look into alternative gifts, from marketing to proceeds.
http://thekojonnamdishow.org/shows/2004-12-14/alternative-giving
Alternative Giving
Listen Tuesday, Dec. 14, 2004 at 1:06 p.m. in Leisure & Lifestyle, SocietyGuests
Bennett Weiner
Chief Operating Officer, Better Business Bureau, Wise Giving Alliance
Dave Tilford
Senior writer, Center for New American Dream
Tom Peterson
Vice president, Communications and Marketing, Heifer International
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