“Word of mouth” recommendations are a fairly reliable way to find the best restaurants or hair dressers. The key, of course, is finding a a trustworthy unbiased observer. We look at whether today’s online reviewer websites – like “Yelp” and “Epinions” – can be trusted or are they just another prong in the emerging world of online marketing.


  • Mary Engle Associate Director, Division of Advertising Practices, Federal Trade Commission
  • Michael Rosenwald Local Reporter for The Washington Post

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