Bottles And Brains: What Wine Tells Us About Consumer Behavior

Guest Host:

Marc Fisher
Bottles And Brains: What Wine Tells Us About Consumer Behavior

Do we judge wine bottles by their labels the same way we might judge books by their covers? We explore the psychology behind how wine is marketed and what it says about consumer behavior.

It's called "drinking with our eyes" -- the way many of us choose wine bottles based purely on our reactions to their labels. But the science behind wine marketing reveals a great deal about the collective psychology of consumers. We explore the secrets some marketers employ to appeal to consumers and learn how to judge wine by factors other than their labels.

Guests

Sebastian Zutant

Owner, Sommelier, The Red Hen (Washington, D.C.)

David Schuemann

Author, "99 Bottles of Wine" (Val De Grace, 2013); Owner, Creative Director, CF Napa

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Photo Gallery: Drinking With Our Eyes

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The Kojo Nnamdi Show is produced by member-supported WAMU 88.5 in Washington DC.