The Greek Yogurt Craze
Greek-style yogurt, once a specialty food that was hard to find outside Greece, has in a few short years become ubiquitous. Increasingly health-conscious consumers like the pro-biotic benefits of yogurt, and the version has more protein than traditional yogurt. It has become so popular that it's squeezing out other varieties of yogurt on supermarket shelves and creating demand milk producers can't meet. We explore what's behind the Greek yogurt craze and how it's affecting the yogurt products in your supermarket.