Social Media and the Olympics

Social Media and the Olympics

The Summer Olympic games in London is ground zero for traditional media outlets from around the world, but it may be the athletes using their own social media making the biggest waves...

The athletes competing at the Summer Olympic Games in London aren't lacking for attention from traditional media. But in the era of pervasive social media like Facebook and Twitter, many of the competitors are discovering the benefits and pitfalls of communicating directly with their own audiences. Just this week, a triple jumper from Greece was pulled from her team because of incendiary comments she made on Twitter. We explore the convergence of social media and the Olympics in the modern era.


Lisa Delpy Neirotti

Professor of Sports Management and Tourism Studies, George Washington University

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