Caveat Emptor - Relying on Online Reviews?
http://thekojonnamdishow.org/shows/2010-04-06/caveat-emptor-relying-online-reviews
"Word of mouth" recommendations are a fairly reliable way to find the best restaurants or hair dressers. The key, of course, is finding a a trustworthy unbiased observer. We look at whether today's online reviewer websites - like "Yelp" and "Epinions" - can be trusted or are they just another prong in the emerging world of online marketing.
Guests
Mary Engle
Associate Director, Division of Advertising Practices, Federal Trade Commission
Michael Rosenwald
Local Reporter for The Washington Post
Comments
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Great topic. I find that developing a network with food bloggers, sites like Yelp.com and others helps me (and others) make a decision based on people who you connect with. its hard to connect with a sometimes snobby review from the New York Times (of course yelpers could be snobby too). Business owners better embrace these communities in a social media world or they will be left behind