Caveat Emptor - Relying on Online Reviews?

Caveat Emptor - Relying on Online Reviews?

"Word of mouth" recommendations are a fairly reliable way to find the best restaurants or hair dressers. The key, of course, is finding a a trustworthy unbiased observer. We look at whether today's online reviewer websites - like "Yelp"...

"Word of mouth" recommendations are a fairly reliable way to find the best restaurants or hair dressers. The key, of course, is finding a a trustworthy unbiased observer. We look at whether today's online reviewer websites - like "Yelp" and "Epinions" - can be trusted or are they just another prong in the emerging world of online marketing.

Guests

Mary Engle

Associate Director, Division of Advertising Practices, Federal Trade Commission

Michael Rosenwald

Local Reporter for The Washington Post

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The Kojo Nnamdi Show is produced by member-supported WAMU 88.5 in Washington DC.