“Word of mouth” recommendations are a fairly reliable way to find the best restaurants or hair dressers. The key, of course, is finding a a trustworthy unbiased observer. We look at whether today’s online reviewer websites – like “Yelp” and “Epinions” – can be trusted or are they just another prong in the emerging world of online marketing.

Guests

  • Michael Rosenwald Local Reporter for The Washington Post
  • Mary Engle Associate Director, Division of Advertising Practices, Federal Trade Commission

Topics + Tags

Comments

comments powered by Disqus
Most Recent Shows

Technology, Media And Social Movements

Tuesday, Nov 18 2014Technology has been at the center of social movements that shaped major world events during the past several years, from Tahrir Square in Cairo to Ferguson, Missouri. Kojo chats with former Washington Post editor Marcus Brauchli, the chair of a conference focusing on such issues, about the intersection of media, technology and social change.