“Word of mouth” recommendations are a fairly reliable way to find the best restaurants or hair dressers. The key, of course, is finding a a trustworthy unbiased observer. We look at whether today’s online reviewer websites – like “Yelp” and “Epinions” – can be trusted or are they just another prong in the emerging world of online marketing.

Guests

  • Michael Rosenwald Local Reporter for The Washington Post
  • Mary Engle Associate Director, Division of Advertising Practices, Federal Trade Commission

Topics + Tags

Comments

comments powered by Disqus
Most Recent Shows

Cubed: A Secret History of the Workplace (Rebroadcast)

Thursday, Sep 03 2015Like the nature of white-collar work itself, the concept and design of the office has evolved over more than a century, from the counting-houses of nineteenth-century clerks to the cubicles we love to hate. Author Nikil Saval joins us to explore the history of our workspaces.

The Democracy Of The Diner (Rebroadcast)

Wednesday, Sep 02 2015Whether the decor is faux '50s silver and neon or authentic greasy spoon, diners are classic Americana, down to the familiar menu items. Rich, poor, black, white--all rub shoulders in the vinyl booths and at formica counters. We explore the enduring appeal and nostalgia of the diner.