Brand Marketing Gone Wild

http://thekojonnamdishow.org/shows/2008-06-05/brand-marketing-gone-wild

Listen Thursday, Jun. 5, 2008 at 1:28 p.m. in Arts & Culture, Economy, Society

Guest host: Matthew Felling

It's impossible to escape corporate advertising. Everyday, we're bombarded by ads in newspapers, in storefronts, in public places and on the Web. But some say advertising strategies in corporate America are going overboard. We discuss how companies can establish their brands and personalities without overwhelming the consumers they're targeting.

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Guests

Rohit Bhargava

Senior Vice President, Digital Strategy and Marketing, Ogilvy 360 Digital Influence; author, "Personality Not Included" (McGraw-Hill)

Lucas Conley

Writer; Author, "Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion."

Related items

Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki

OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion

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Brand Marketing Gone Wild | The Kojo Nnamdi Show