We like to think the decisions we make in the voting booth are rational. But there are many underlying factors that influence who we favor, why we find certain political messages appealing, and why we sometimes ignore warning signals about candidates. We'll take a Super Tuesday look at the hidden psychology behind voting, values, and modern politics.
http://thekojonnamdishow.org/shows/2008-02-05/politics-and-human-behavior
Politics and Human Behavior
Listen Tuesday, Feb. 5, 2008 at 1:06 p.m. in Elections, Politics, Society
CD or 
TRANSCRIPT of this program.
Guests
Shankar Vedantam
National Reporter and "Department of Human Behavior" Columnist at The Washington Post
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