It started with your grocery store wanting to know what yogurt you buy. Now it's politicians who want consumer data on you -- the type of car you drive, the magazines you read, and the like. Tech Tuesday looks at how politicians are using data mining and how it could change the nature of local and national campaigns.
http://thekojonnamdishow.org/shows/2006-04-18/political-microtargeting
Political "Microtargeting"
Listen Tuesday, Apr. 18, 2006 at 12:06 p.m. in Politics, Science, Tech Tuesday, Technology
CD or 
TRANSCRIPT of this program.
Guests
Michael Cornfield
Adjunct Professor, George Washington University; Senior Research Consultant, Pew Internet & American Life Project; and Author, “Politics Moves Online: Campaigning and the Internet” (The Century Foundation)
Chad Vander Veen
Staff writer, Government Technology Magazine
Karen Finney
Communications Director, Democratic National Committee
Charlie Lindauer
Founder, SpatiaLogic
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