"I Want You." "Be All You Can Be." "An Army of One." The military has produced some of the most recognizable advertisements in American history. But do these slogans actually get new recruits to sign on the dotted line? Join Kojo for a look at the history of military advertising and a discussion of the latest recruitment efforts.
http://thekojonnamdishow.org/shows/2005-10-24/selling-military
Selling the Military
Listen Monday, Oct. 24, 2005 at 12:06 p.m. in Society
CD or 
TRANSCRIPT of this program.
Guests
Rick Maze
Journalist, Army Times News Service
Ira Teinowitz
Washington Bureau Chief, Advertising Age
Adam Hanft
Chief Executive, Hanft Unlimited
Jeff White
President, JWT Atlanta
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