Across America, the last decade has seen a tremendous rise in universities adopting business practices. From marketing themselves to students over the Internet to fighting with each other over superstar professors -- a look at the rise of the business ethos inside the ivory tower.
http://thekojonnamdishow.org/shows/2004-01-22/marketing-higher-education
The Marketing of Higher Education
Listen Thursday, Jan. 22, 2004 at 1:06 p.m. in EducationGuests
David Kirp
Professor of Public Policy, Unversity of California at Berkeley; also author of "Shakespeare, Einstein and the Bottom Line: The Marketing of Higher Education" (Harvard Univ. Press)
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