It’s big business. Millions of dollars are spent each year for online advertising. But are those banner ads or pop-up boxes as effective as traditional advertising? If you’re doing business on the web, how can you best get your advertising message across? A Tech Tuesday discussion.

Guests

  • Melinda Gipson Professor of advertising and marketing at American University Kogod School of Business, director of New Media Business Development at the Newspaper Advertisers Association
  • Robbin Zeff President, The Zeff Group
  • Michael Grebb Journalist

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